Wednesday, 2 November 2011
The high street has been coming under increasing pressure from retail parks, shopping centres and the biggest of all, the Internet. With the rescission many high street names are closing their doors, but some have changed the way they operate. Some have headed down a root of Internet trading.
Esslemont & Macintosh was once a massive department store on Union Street in Aberdeen, closing its doors 5 May 2007. Ever since closing, leaving a huge store in Aberdeen boarded up. In the last couple of years many more retailers forced to follow the same path.
The purpose of this project is to look at how graphic design has been used by retailers and brands and how this has changed over the years to influence a change in consumerism. Looking at the influence of technology.